June 20 – Castrol Activ has avoided the scramble for TV audiences and switched from a traditional TV-based marketing campaign to focus their world cup promotion on ‘second screen’ technology. The World Cup sponsor is running a digital and social media campaign in collaboration with digital marketing agency FoxyMoron called ‘Castrol Activ Cling On To Football’.
Castol Activ gets social in India with ‘second screen’ focus
