By David Owen
June 27 – Adidas teams enjoyed a storming final round of group-stage matches at the World Cup in Brazil, as those supplied by rival Puma wilted. With 75% of Brazil 2014 games now completed (even if the most important are still to come), the company, which expects to sell more than 8 million World Cup team replica shirts and 14 million ‘Brazuca’ footballs, has taken a grip on the World Cup Battle of the Brands.
Adidas asserts grip on Battle of Brands
