Barcelona plugs into new global partnership with Koç Holding’s Arcelik

Beko

By Mark Baber
July 1 – FC Barcelona has secured a four-year sponsorship with global home appliance group Arcelik, who will become the club’s worldwide sponsorship partner for the next four years. The deal will see the new logo of the group’s Beko brand featured on the sleeve of the new team jersey and training kit.

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