By Mark Baber
July 14 – Manchester United and Adidas have agreed the biggest ever deal in sports licensing history as the German sportswear giant will sponsor the United kit as technical sponsor and dual branded licensing partner. The deal is for a minimum of £75 million ($128 million) a year for the next ten years, beginning with the 2015-2016 season.
Manchester United sign Adidas to record £750m kit deal
