August 5 – Italian Serie A soccer champions Juventus have renewed their long-running deal with carmaker Fiat. The Turin-based company, who have long been inextricably linked with Juve, has agreed a six-year extension to its shirt sponsorship deal which will now run until the end of the 2020/21 season.
Fiat gears up for another 6 years at Juve at €17m per season
