Turkish football rocked by loss of major sponsor, blaming drop in brand value

Murat Ulker

By Mark Baber
January 15 – Murat Ülker, the chairman of Yıldız Holding, the major sponsor of the Turkish national team, Galatasaray and Fenerbahce has written to the Turkish Football Federation saying his company, which has ploughed $215 million into football in the last nine years, will no longer be supporting Turkish football.

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