New long-term marketing deal for Munich’s sleeping giants

1860 Munich fans

By David Owen
February 26 – Munich’s other club has signed an exclusive marketing deal with Infront Sports & Media, the sports marketing company that China’s Dalian Wanda Group recently agreed to buy for more than €1 billion. The agreement covers all 1860 Munich’s sponsorship, advertising and hospitality between now and 2027-28.

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