Barcelona partners with IMG to break down the great walls of China

Barcelona.china

By Mark Baber
March 12 – FC Barcelona is making a push in the Chinese market via a new strategic partnership with IMG. The club will be represented in China in the areas of marketing and branding strategy, sponsorships, friendly matches and travel.

This content is for Archive Access (1 year), Archive Access (6 months) and Archive Access (student) members only.
Log In Register