By David Owen
May 18 – Top football clubs face a common problem: as their global brands become more powerful, their fan-bases become more remote and harder to engage with – and to monetise. Digital technology seems an obvious route to addressing this issue, and this week Real Madrid, which has been notably quick off the mark in the use of social media, will launch its latest initative for connecting with supporters worldwide.
Real Madrid to unveil new app in football’s global technology wars
