Nigeria, Nike and the cost of homophobia

Nigerian Football Federation logo

By Mark Baber
May 19 – A row has broken out in Nigeria over what is being termed the “slave contract” between Nike and the Nigerian Football Federation (NFF) over the sponsorship of national team shirts. The argument sees the NFF marketing department pitted against the Pinnick-led hierarchy, with neither party keen to discuss a major underlying issue – sports brands’ reluctance to sponsor a federation in which homophobia poses significant reputational risks.

This content is for Archive Access (1 year), Archive Access (6 months) and Archive Access (student) members only.
Log In Register