Will VW’s emissions scandal pollute Germany’s football sponsorship balance?

Volkswagen arena

By Mark Baber
September 25 – The extent of the fall-out for football from the Volkswagen emissions scandal has been the subject of speculation with analysis focusing on the extent of VW’s involvement in football, the depth of the crisis facing the company, the identities of the company’s top management and the role of football sponsorship in VW’s marketing mix.

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