David Owen: A bad year for sport? Not if you are a Nike or Adidas shareholder

By many yardsticks, 2015 must go down as a pretty rotten year for sport. The crises at FIFA and the International Association of Athletics Federations (IAAF) have put doping and governance issues squarely at the top of the movement’s agenda, highlighting how it has struggled to cope with the full consequences of the financial windfall which the digital media era has delivered.

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