April 21 – As Manchester United closed to within a point of Arsenal in the race for Champions League qualification, the club announced an extension of its Swissquote global sponsorship.
Swissquote is the club’s Official Forex & Online Financial Trading Partner (its first financial services partner), joining the club’s sponsor roster in January 2014. The extended deal will see the Swiss company boost its brand presence with inclusion on digital perimeter boards and post-match interview backdrops.
Swissquote will also activate a number of money-can’t-buy experiences giving fans the chance to win hospitality tickets, go behind-the-scenes and watch the team train at the Aon Training Complex, and to accompany the squad on European trips.
To launch the extended deal Swissquote designed a special ‘Forex Four’ challenge for Man Utd players Daley Blind, Michael Carrick, Matteo Darmian, Morgan Schneiderlin and Chris Smalling. The firm brought a giant ‘Forex Four’ board to the Aon Training Complex, putting the players head to head to test their their precision and passing skills. See www.swissquote.com/manutd.
Swissquote chief executive and co-founder Marc Burki said: “The new deal reflects the ongoing success in the development of our global brand, particularly in our key markets such as the Middle-East and Asia.
“So far our partnership has seen us offer fans engaging content with their favourite United stars, highlighting the parallels between the worlds of football and Forex trading. We are looking forward to working even closer with the club.”
Man Utd group managing director Richard Arnold emphasised the need to be innovative in the commercial marketplace saying: “We are delighted Swissquote has not only extended its partnership with us, but enhanced its offering to our global family of 659 million followers. In a short space of time we have already achieved a lot together, thanks in no small part to what we have in common; always looking to innovate and be industry leaders.”
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