May 31 – Tottenham Hotspur have moved quickly to expand their commercial opportunity in South Korea following a rapid 30% growth in the club’s fanbase in the region as the club’s challenge for Premier League honours has raised its profile.
Spurs have appointed Infiniss as their Licensing Agent in the region. They will in turn appoint licensees for Tottenham Hotspur-branded goods and accessories. Already SJ Trend has been brought on to produce club-branded apparel with a sales focus on South Korea’s popular TV shopping channel market.
The uptake in South Korean interest in the club was in large part triggered by the signing of Asian Footballer of the Year, Heung-Min Son. A successful first season at club challenging for the league has communicated through to increased demand for club product.
Gary Jacobson, Brand Licensing Manager, Tottenham Hotspur, said: “We are delighted to welcome Infiniss on board as we strive to cater for the growing demand for Club product in South Korea.
“The form of the team over the past season, coupled with Son’s arrival, has sparked a huge amount of interest from that part of the world.”
Infiniss lists Lamborghini, Shell and Sony Pictures among the global brands it acts for.
Jason Lee, Managing Director, Infiniss Co Ltd, said: “Infiniss is committed to developing a bespoke Tottenham Hotspur lifestyle clothing range that is slated to launch in Korea later this year, as well as further licensing projects in the pipeline.
“We aim to work closely with Tottenham Hotspur to help it achieve its aim of bringing its Korean fanbase closer to the Club and to meet an increased demand for product in the region.”
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