US investor Bruin Sports Capital builds global position with Deltatre acquisition

June 30 – Sports media service company Deltatre, which provides data and broadcast solutions for clients including UEFA, FIFA, and the English Premier League, has been acquired by fast growing US sports investor Bruin Sports Capital. No figure has been disclosed for the deal but Deltatre’s two founders, Giampiero Rinaudo and Luca Marini, will “keep significant minority shares”.

The acquisition will give Bruin Sports Capital an increased global platform of clients and business. Until now the company, that was only founded in 2015, has been more US-focussed though has international relationships and investors, most notably advertising agency giant WPP.

Led by George Pyne, Bruin states its mission is “to acquire, build and invest in media, sports, marketing and branded lifestyle companies.” Something that Pyne has done successfully for 25 years, boasting he has created billions of dollars of value for shareholders in various companies.

The value in the deal for Deltatre will be the access to capital and the network Pyne and its shareholders gives them, as well as a platform to drive into the US market.

“Deltatre is on the cutting-edge of media, technology and sports globally – from live streaming to broadcast solutions to website and mobile application development, they are driving exceptional value for clients and delivering sport to audiences around the world,” said Pyne.

“At Bruin Sports Capital we understand the importance of media and technology as tools for global engagement in sport, and believe with our experience and access to long-term flexible capital we can help deltatre continue to innovate and grow their business.”

Deltatre recently celebrated 30 years of business. The company provides a range of digital and broadcast solutions for sport events, federations, media partners and brands. Deltatre’s diverse product lines allow clients to draw value from every aspect of their sports-based programming and events. Rinaudo will reamin as CEO of deltatre, which has a team of about 500 people and offices in Turin, London, Manchester, Munich, Hamburg, Paris, Geneva, Miami, Mumbai, Singapore, Tokyo and Sydney.

The core of the Deltatre business is to provide rights holders and owners with multi-dimensional and multi-platform sporting coverage focusing on what it three areas it identifies as: online (immersive digital user experiences); onstage (adding value for viewers on venue and on linear TV); and backstage (for those who work behind the scenes enabling any other front-end service).

Since formation Bruin has participated in two successful fund raises and made investments in five companies including “a strategic partnership with investor Dan Gilbert and WPP to form Courtside Ventures, an early-stage VC fund focusing on disruptive sports and media technology companies. Last year, Bruin invested in engagement and experiential marketing agency Engine Shop and global sports and entertainment hospitality company On Location Experiences.”

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