Leicester City convert PL win into currency with FairFX deal

July 28 – Premier League champions Leicester City have made FairFX, a low cost multi currency payments service, their exclusive FX provider and an Official Partner of the club.

The two-year deal will see FairFX handle all of Leicester’s foreign exchange requirements, including money conversion for player transfers – a big area of for the club both in acquisition and sale of players as it builds its squad to remain competitive at the top of the Premier League.

The clubs says it expects to benefit significantly from the savings FairFX’s competitive rates will provide on currency exchange for their transfer activity.

FairFX will have direct exposure to the club’s (increasingly global) fans as well as introductions to the corporate network of Leicester City.

FairFX provides transactional services to both personal and business customers via currency cards, physical currency, FairPay and Dealing. The currency card and physical currency offerings enable overseas payments at points of sale and ATM’s whereas the FairPay and Dealing products support wire transfer foreign exchange transactions direct to Bank Accounts.

FairFX CEO, Ian Strafford-Taylor, said:“There are strong synergies in attitude between us both, with the Club having taken on the establishment in the Premier League, and winning, with FairFX continuing to do the same in the Foreign Exchange industry.

“While the agreement opens up new revenue streams via player transfers, we are also hugely excited by the prospect of offering our highly competitive and technologically innovative services to potential new customers across the LCFC fan-base and corporate network.”

Leicester’s commercial director, Ian Flanagan, echoed these comments sand emphasised the international growth and recognition winning the Premier League has provided: “We are delighted to welcome FairFX to our family of Club partners. FairFX was the obvious choice of FX provider to support Leicester City through the next stage of our phenomenal international growth. As a challenger in their own industry, they understand the level of support we require to add value to our processes and we look forward to a long and successful partnership together.”

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