AFC rolls out live streaming platform as media and marketing workshops gather pace

July 29 – Bhutan has become the first of the Asian Football Confederation’s (AFC) member associations to embrace the new Live Streaming Platform with the AFC’s partner mycujoo.

The first game to go live on the platform was a Bank of Bhutan National League match between Druk United and Thimpu Football Club at the Changlimenthang Stadium in the country’s capital, Thimphu.

The live streaming platform was introduced as part of the inaugural Media Management and Marketing Workshop programme which started its roll out with Bhutan. The live streaming platform is included as part of the President’s Initiative that was was passed by the AFC Development Committee earlier this month.

Bhutan Football Federation General Secretary, Ugyen Wangchhuk said: “This new live streaming is a game changer for football in Bhutan. Today, most of our live matches are limited to national team matches, but this programme opens the possibility for all matches and programmes to be broadcast live to our fans.

“In addition to expanding the reach of Bhutan football and exciting our fans, this new programme will also increase the value proposition of our competitions, programmes and events for our sponsors and commercial partners.”

The mycujoo system allows MAs to stream live matches on their websites, league websites and social media channels. The application also allows MAs to create a catalogue of matches, highlights, interviews and other content.

The media and marketing two-day workshops are a key part of the AFC’s commitment to enabling its member associations to be more commercial and grow interest in the game in their countries. As well as a focus on the commercialisation of the new Live Streaming Platform, workshop curriculum includes education on building a communications strategy, managing media operations, as well as marketing and club licensing regulations.

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