Belgian Pro League secures €75m TV deal as sales round begins

By Samindra Kunti

May 5 – Telenet and VOO have retained the TV rights to broadcast the Belgian top flight league for the next three seasons. The Belgian clubs will net €75 million per season. 

The new contract amounts to a small rise, up from €70 million in the previous three seasons. The Italian agency MP & Silva, who own the rights to the Belgian Pro League, guarantees €80 million per season, making up any possible shortfall though they will cover that gap with further domestic and international sales.

Telenet and VOO will broadcast the league for the next seasons in Flanders and Wallonia respectively. Proximus and Orange may still obtain the rights as well, as the sales deal is not exclusive.

Eleven Sports also bid for the TV rights, but their proposal of founding a channel exclusively dedicated to the Pro League, with Telenet and Proximus as the distributing channels, didn’t sway the league and the clubs. Belgian media reported that Eleven Sports did submit the highest bid.

“The increased competition for the audiovisual rights is a testimony of the increased appreciation for the Jupiler Pro League and the Super Cup by media operators and proves that Belgian professional football remains a part of the Europe’s top,” wrote the Pro League in a statement.

Contact the writer of this story at moc.l1660096087labto1660096087ofdlr1660096087owedi1660096087sni@i1660096087tnuk.1660096087ardni1660096087mas1660096087