AFC takes first Facebook Live broadcast steps with AFC Cup in India

August 23 – Facebook Live has acquired the Indian digital streaming rights from the Asian Football Confederation (AFC) for the remaining fixtures of the AFC Cup, the continent’s second tier club competition.

JSW Bengaluru’s home game against North Korean outfit 4.25 SC in the competition’s Inter-Zone semi-final on August 23 is the first match to be part of the agreement. The tournament, which features teams from Asia’s emerging playing nations, will run until November.

“This is another memorable moment for football in Asia,” said AFC general secretary Dato’ Windsor John. “India is one of the fastest growing football markets in the world and now the millions of fans in the country will have a chance to watch this important game.”

“We are delighted that we are expanding our digital offering and at the same time connecting with so many other stakeholders,” added John.

Football live streaming is always evolving and slowly Facebook is becoming a big player, tapping into the changing way of how fans consume matches.

In February the social media giant announced a deal with Univision Communication to stream 46 Liga MX matches, including playoff games, in English to Facebook users. The platform also regularly shows matches from the Spanish topflight La Liga for free.

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