Globo agrees 40-match, $2.5m a game deal with CBF for Brazil national team games

Brazil eye

November 17 – The Brazilian Football Confederation (CBF) has signed a new TV rights deal with Globo worth $2.5 million per match for the Brazilian national team until 2022. 

In the past the CBF received $2 million per match for its national team. Globo will have the rights across TV and digital platforms to broadcast 40 matches, including friendlies and World Cup qualifiers, until the 2022 World Cup in Qatar.

Brazil’s recent friendlies against Japan in Lille and against England in London were already a part of the new package. Next year Brazil will play four more friendlies ahead of the World Cup in Russia. They are considered favourites for the tournament together with Germany.

Initially the CBF set an asking price of $3,5 million, but that figure received a lukewarm reaction from broadcasters. They expressed an interest but were unwilling to fork out that much.

In June the CBF sidelined Globo from broadcasting Brazil’s friendlies against Australia and Argentina in Melbourne as the two parties couldn’t reach a deal. The CBF hired Pele as a commentator and broadcast the match on TV Brasil and TV Cultura, but the ratings were poor and left the sponsors dissatisfied.

The new deal is the patching back together of a long standing and close relationship between the governing body of Brazilian football and the country’s media behemoth.

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