May 9 – Barcelona sponsor Rakuten have taken a leaf from the Where’s Wally books (Where’s Waldo in the US) and launched a digital #WheresBarça series on their Rakuten Arena Facebook channel.
Developed by Rakuten’s digital agency Goal Studios, the promo focusses on a 360° digital picture and asks fans to find the club’s stars in a series of illustrations.
The series launched ahead of FC Barcelona’s El Clásico showdown with Real Madrid last Sunday. The first illustration challenges fans to find Argentinian superstar Lionel Messi amongst a Camp Nou crowd who have invaded the pitch.
After finding Messi, fans were able to vote for which FC Barcelona player they wanted to find next in the #WheresBarça series with the top selection to be featured in the following illustration.
See the 360° illustration here.
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