May 11 – Telstra and Football Federation Australia (FFA) have signed a five-year digital rights and sponsorship agreement, with Telstra securing the live mobile rights for football until 2023.
Telstra has sub-licensed the digital rights from Fox Sports, as part of the 2016 rights deal between the FFA and Foxtel and under the deal, Telstra will create and launch the new ‘My Football Live App’ with live matches available via the Telstra Live Pass for existing Telstra mobile customers.
Telstra will also become the exclusive telecommunications partner of the FFA under the deal, and a Technology Partner of all FFA properties including the Hyundai A-League, Caltex Socceroos and Westfield Matildas.
Joe Pollard, Telstra’s Group Executive of Media and Chief Marketing Officer, commented on the deal saying: “We offer live streaming of every game of the AFL, AFLW, NRL and Netball seasons, on the leading mobile network in the country – and football is now joining the family. Adding the My Football Live App gives our customers a summer offering to complement the existing AFL, AFLW, NRL and Netball Live apps that are created by Telstra.”
David Gallop, FFA CEO, said: “Our media rights strategy was to deliver content to as many Australians as possible anywhere, anytime and this new partnership with Telstra delivers on that commitment, helping us offer many more people the chance to watch the Hyundai A-League, Westfield W-League, the FFA Cup and our national teams live.
“As we saw with Riley McGree’s scorpion kick, the Hyundai A-League can produce moments that generate millions of views globally.
“And with women’s football the fastest growing part of the game, fans will now have the new option of watching the Westfield Matildas and Westfield W-League on the move through Telstra.”
The My Football Live App will be launched in time for the World Cup and will be the home of news, information and video for Australian Football on mobile devices and live streaming of the Hyundai A-League and select Westfield W-League, FFA Cup and National Team games.
Live streaming in the app will commence for key games in the FFA Cup and every game of the Hyundai A-League 2018/19 season.
The App will be free to download, with live matches being unlocked via the Telstra Live Pass. This live, fast and data free inclusion will be available to all Telstra mobile customers. Non-Telstra customers can purchase a $99.99 annual Live Pass, $16.99 monthly Live Pass, $4.99 weekly Live Pass.
Telstra holds the largest share of the mobile phone market in Australia but is involved in a fierce battle with Optus commercially and in the courts, over which network is the “best” for consumers.
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