October 12 – Doha, Qatar, will host the Financial Times Future of Football 2018 conference on Tuesday next week with the CEOs of the organising committees of the 2018 and 2022 World Cups, Alexey Sorokin of Russia and Hassan Al Thawadi of Qatar headlining the speakers.
They will be the panellists for a special session on big event hosting, looking at the key challenges of ensuring a seamless experience for players, audiences and commercial sponsors, and the steps that need to be taken to achieve a positive economic, social and environment legacy.
The conference will also have a session tackling whether it is more important to play attractive football or to win trophies at all costs. Peter Schmeichel, former Manchester United and Danish international goalkeeper, and Ramón Calderón, the former President of Real Madrid, will lead the debate.
Other sessions will look at new technology and the impact on media and marketing as well as an examination of whether football’s current economic model is sustainable, the perspective from investors and a special session on China.
For more information and to request a last minute invitation go to https://live.ft.com/Events/FT-Future-of-Football-2018?saveConsentPreferences=success
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