April 10 – Research by GfK, commissioned by LaLiga, has found football as the favourite sport in China and Indonesia and the second favourite sport in India after cricket.
Across the three countries, internet users’ interest in football rose by 7% during the year under study, reaching 52%, with the biggest increases in Indonesia and China.
The GfK research in Asia covered 5,000 online interviews, lasting 15 minutes each, with internet users aged between 16 and 69 years of age, specifically looking at the period November 2017 to November 2018.
A LaLiga press release said: “Over half of respondents in the three countries stated that they are “very interested” in football. The level of interest has grown by 7 percentage points in the period analysed, rising from 45% to 52%. Particularly notable was the growth in Indonesia, with an increase of over nine percentage points to reach 59%, as well as in China, where the seven-percentage-point increase situates it at 43%. Although more moderate in India, interest also rose by four percentage points to 53%. Furthermore, football retains the top positions in the rankings of favourite sports among the respondents most interested in sport: In China it was first-placed alongside basketball, in Indonesia it occupied first place, and in India it was the second-favourite sport behind cricket.”
LaLiga is rated very positively as a competition in the research, growing by 4% in China, Indonesia and India.
According to Javier Gomez, GfK’s Brand and Customer Experience Director, “In our experience with regard to brand tracking studies, growth in brand awareness of one percentage point in one year is a very good figure. The result obtained by LaLiga, with a rise of four percentage points in a single year, is extraordinary.”
In terms of brand perception LaLiga’s work in the region was also generating results with 80% of football fans in the countries rating it as “high quality”, to possess significant “prestige” and to have the “best players in the world”.
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