July 1 – With virtual gaming having become the major growth area for football as the world has been in lockdown, Manchester City, one of the early adopters of efootball, has expanded its immersion in via a new regional partnership with mobile game developer, Capstone Games.
Capstone develops football manager games and will develop a City-themed manager-style mobile game featuring players, kits and the Etihad Stadium that will launch later this year across android and iOS platforms.
Capstone Games published its first official game back in 2017 titled ‘Champions Manager Mobasaka’ and achieved more than two million downloads within the first year. Capstone Games use “cutting edge gaming technology to bring their games to life,” said a Man City press release.
The game “will allow fans to test their managerial skills across various exciting competitions and gameplays”.
Omar Berrada, Chief Operating Officer for Manchester City, said: “We are thrilled to be working with Capstone Games who have a number of exciting plans in the pipeline. Manchester City has a strong digital-first strategy that applies to everything we do, so collaborating with an innovative partner like Capstone and engaging with their community of gamers is a great fit for us.”
The deal, described as multi-year, will see Capstone become the Official Casual Mobile Game Partner for Manchester City in Asia Pacific, North America and the United Kingdom.
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