August 24 – Trading platform eTorohas expanded its football marketing activity into France taking the left sleeve sponsorship patch on the AS Monaco Esports shirt in a two-year deal.
eToro is already a partner of is already a partner of several Premier League clubs but not their esports teams.
Oleg Petrov, Vice President and CEO of AS Monaco: “We are delighted to welcome eToro into the Red and White family. Like AS Monaco, eToro is a dynamic company with the ambition to discover new horizons and to continue its development, particularly in Esport and internationally. AS Monaco is resolutely focused on innovation and technology, and as such we are pleased to be associated with eToro, which has placed these values at the heart of its business.”
Monaco are eToro’s first Ligue 1 deal and takes the firms sports sponsorship strategy a digital step forward by testing the water of French esports.
Valérie Kalifa, eToro’s Marketing Director France: “We are proud to sign this partnership with AS Monaco, one of the most prestigious and iconic clubs in French football, which has a significant number of fans in our investment community. Through this partnership, we also look forward to bringing our business to new football fans in France. We share AS Monaco’s values of respect, rigour and team spirit and wish them every success for the coming season.”
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