September 23 – Turkish club Trabzonspor are the latest to launch their own blockchain crypto-based Fan Tokens on the Socios.com platform, selling an initial 625,000 $TRA Fan Tokens in less than 5 minutes.
Selling at 8 Turkish Lira each, the sale generated 5 million TL ($650,00). Fans can use $TRA Fan Tokens to various club polls as well as earning exclusive rewards from meet and greets to digital prizes. For the first poll on Socios.com, fans will vote on a new design for the first-team bus.
Trabzonspor fans can compete to become the top fan in their region/country. A chat feature and games will also be launched on Socios.com in the coming months. $TRA Fan Token holders will also be able to access exclusive club and sponsor benefits, such as discounts at the club shop and other participating retailers.
Trabzonspor General Manager Sinan Zengin said: “We started to write the digital history of our club with our fans and we will walk this path together. The fact that our fans, our most precious wealth, will be effective in the decisions of their clubs excites us as much as themselves.”
Trabzonspor join FC Barcelona, Atlético de Madrid, Paris Saint-Germain, Juventus, AS Roma, Galatasaray, CA Independiente, and Apollon Limassol on the Socios.com platform.
Alexandre Dreyfus, CEO and Founder of Chiliz and Socios.com said: “The strength of the response from Trabzonspor fans shows how our business model has the potential to be a compelling alternative to the ‘donation campaigns’ that are common in Turkish sport…
“Trabzonspor are fully committed to making Fan Tokens an integral part of the fan experience and I’m convinced they will be a massive hit with the club’s support.
“Today’s sale has proven to be an exciting step forward in our mission to generate 100m TL ($13 million) for the Turkish sports industry. It’s a mission we’re very excited about and one we’ll be reinforcing our commitment to by launching a Turkish office with an initial staff of 20 to complement our other global locations.”
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