October 2 – Inter Milan have unveiled digital gaming platform SDY Sports as its official online gaming partner in a two year deal.
No value was given for the non-exclusive agreement that will SDY Sports branding on LED boards at the San Siro as part of the Digital Overlay technology being used by the club this season.
The technology allows brands to be targeted via the TV feed to specific regions.
Inter have previously partnered with gaming brands LeTou and bwin.
“Inter are one of the most popular football clubs on the planet with a strong international fanbase so this partnership is a major success for SDY Sports,” said Darwin Guo, CEO of Darwin Sports, owners of the challenger gaming brand.
“We’re delighted to the SDY Sports brand associated with one of the world’s biggest teams and we are looking forward to developing exclusive activities to developing exclusive activities for Nerazzurri fans with the club.”
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