PSG heats up digital activations with HotForex deal

November 18 – French giants Paris Saint Germain has signed foreign exchange and commodities broker HotForex as an Official Partner for the 2020-21 season.

HotForex will get a package of digital assets and content, as well as access to certain key markets to promote. Also included is access to players for promotional purposes as well as ticket and event activations.

Marc Armstrong, Paris Saint-Germain Chief Partnerships Officer added “We are delighted to welcome HotForex as the club’s Official Forex and CFD Trading PlaPorm. HotForex will provide Paris Saint Germain’s fans all over the world with a reliable and effective trading platform. Through this partnership, HotForex will be able to use the club and players’ assets, to get stadium exposure in selected regions in the world as well as substantial digital content on Paris Saint-Germain’s official social networks.”

HotForex, founded 10 years ago, has more than 2.5 million live accounts worldwide.

“This partnership is an exciBng opportunity to bring together two brands who share global recogniBon for their commitment to excellence. Together we look forward to establishing new standards and offering clientele and supporters a truly unique experience,” said HotForex CEO George Koumantaris.

No value was given for the deal.

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