Mexico’s Liga MX pushes global betting footprint with Genius distribution deal

November 25 – Genius Sports Group has announced a data, streaming and integrity partnership with Mexico’s Liga MX. The Mexican league adds to the deal just signed with the Argentinian FA for its competitions.

Under the deal with LigaMX, Genius will be the exclusive data capture and distribution partner, selling that data to the sports betting industry worldwide.

The data provided will include Liga MX, Liga de Expansion, Copa MX and Liga BBVA Femenil games. Sportsbook operators will also have access to live streams from every Liga de Expansion game.

Enrique Bonilla, executive president of Liga MX, said: “Our league grows in every aspect, development, innovation and the expansion of our international profile are our fundamental pillars. This alliance with Genius Sports Group will help us reach, through data, more fans around the world.”

The agreement will also include Genius’ Bet Monitoring System which will provide real-time alerts for betting-related match-fixing and betting-related corruption.

Sean Conroy, Commercial Director of Genius Sports Group, said: “Our long-term partnership will deliver value for Liga MX and help to connect Mexican soccer with fans around the world while providing sportsbook operators with security of supply and premium new streaming content.”

No term was given for the deal.

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