May 18 – Liverpool, energised in their pursuit of Champions League qualification by the drama of the added time winning header by goalkeeper Alisson on Monday night, have been given further fuel with a new partnership with global energy drink company, Predator Energy.
Announced as a global multi-year deal, Predator Energy will become the club’s official energy drink partner.
Predator Energy will promote its brands across the club’s channels and launched its partnership with a video featuring the men’s first team highlighting the Predator brand values of ‘Strength, Endurance and Courage’.
The Predator Energy brand is available in 25 countries across EMEA, Latin America and is set for launch in South-East Asia. The brand will use Liverpool players and the club’s crest in its advertising and point-of-sale across its global sales network.
Rodney Sacks, CEO and chairman of Predator Energy, said: “Predator Energy is proud to partner with one of the top global football clubs in the world in Liverpool FC. Our Predator Energy Brand will use the diverse roster of world class athletes and team assets to help grow our presence throughout the globe and create unique experiences for our consumers.”
Matt Scammell, commercial director at Liverpool, said: “The Predator Energy brand promotes strength, endurance and courage – values that we very much share as a club. Values that enable us to push on to achieve success and meet the challenges that may come our way.
“We’re excited about our new partnership and look forward to working with Predator Energy, as we strive to achieve our goals together.”
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