August 12 – LaLiga has tied up a partnership with KORE Software to enhance is sponsorship strategy and measure its commercial performance as it looks to grow its international revenue streams.
Using KORE Software, LaLiga will have “access to one of the industry’s most sophisticated and comprehensive solutions to provide enhanced service, collaboration, and insights to LaLiga’s 11 global offices and all of its partners,” said a LaLiga press release.
This will includemanagement of global sales initiatives and sponsorship deals, leading through to monitoring of activation and fulfillment, deal measurement, sales and pipeline management and performance reporting.
As the complexity and crossover of LaLiga’s burgeoning international partner roster increases, the intelligence platform will provide real-time success measurement and efficiencies across multi-market activations.
“LaLiga has grown from being a national league in 2013 to a global entertainment business with more than 50 commercial partners, said Óscar Mayo, Executive Director at LaLiga.
“Partnering with KORE will allow us to sustain this rapid growth while making campaigns more memorable and impactful. Our growth strategy is driven by technologies that deliver greater insights and share them among global teams.”
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