September 3 – Serie A champions Inter Milan have signed a multi-year €85 million partnership with blockchain specialist Zytara Labs, that will see a collaboration across both cryptocurrency and digital banking.
DigitalBits becomes Inter’s ‘Official Global Cryptocurrency’ while Zytara becomes the club’s ‘Official Global Digital Banking Partner’. The DigitalBits brand will become the club’s new sleeve sponsor and its logo will appear on all Inter Men’s and Women’s First Team shirts as well as on the Primavera and Youth Team kits.
Inter said in a press release that the partnership combines “innovation and finance (and) reflects Inter’s commitment to embody the values of the city of Milan, international spirit and the predilection for innovation and continuous change.”
Specifically Inter is looking to use the partnership to help it drive the club brand’s digital global opportunity and target different age groups.
Zytara will help further develop the Inter mobile app, with the aim of integrating Zytara’s digital-first banking technology in an immersive branded purchasing experience. Zytara aims to gain new account holders for its banking services who will be able to seamlessly log in to their Zytara account directly from the Inter App, as well as providing easy access to crypto-based products.
The Inter App will become the primary way to purchase tickets to all Inter home matches.
Inter said it “will also use the DigitalBits blockchain with a view to integrating and accepting XDB cryptocurrency for payments both in stadium and in Inter online stores and physical retail locations across Milan. The partners will also leverage this blockchain to create digital player cards and digital collectibles non-utility tokens (NFTs) for a global audience.”
Inter’s first cryptocurrency purchase experience will be with the XDB token – a limited edition of Nerazzurri merchandise will be made available by the end of September.
Alessandro Antonello, Corporate CEO of Inter, said: “This agreement reflects Inter’s commitment to set the global standard for technological excellence. While digital-first experiences are vital for all sport clubs, our partnership aims higher. By leveraging Zytara digital banking and blockchain technology we will be able to enhance our global reach towards younger and digital savvy audiences.”
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