October 28 – FIFA has broken with logo design tradition with the launch of a bold Women’s World Cup 2023 brand identity and tournament slogan.
The logo embraces distinctive cultural elements in what is an explosion of rich colours, “building a palette based on the rainforests, earth, mountains, cities, and water of the two countries”, said a FIFA press release.
A radial motif features 32 colourful squares – reflecting the expansion to 32 participating nations. The design also reflects a design element commonly seen across the indigenous cultures of Australia and New Zealand.
The tournament slogan, ‘Beyond Greatness’, “aims to unite and inspire people around the world through the power of the FIFA Women’s World Cup” said FIFA.
“Women’s football continues to grow and Beyond Greatness, the new slogan perfectly captures where FIFA wants to take the female game in the hearts and minds of football fans worldwide- Beyond Greatness,” said Fatma Samoura, FIFA Secretary General.
FIFA Women’s World Cup 2023 CEO Dave Beeche said: “Unveiling this dynamic and innovative brand is a key milestone for the host countries in the journey to 2023. We are proud to see our Māori and Indigenous Australian cultures play a key role in the creation of this powerful and unique global brand. We believe it’s a fitting symbol of our plans to deliver a tournament that will not only take players and fans Beyond Greatness, but continue the incredible momentum already underway in the growth of women’s sport and gender equality.”
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