November 10 – The Asian Football Confederation (AFC) continues to report growing digital engagement numbers across all its platforms, a reflection of both the return to play of its competitions, the appetite for Asia’s own championships, and an expansion of the media strategy.
November video views on the AFC’s digital offerings, which include the AFC’s Facebook accounts, the recently introduced Weibo channel as well as The AFC Hub, grew by an impressive 55% year-on-year, from 247.1 million in 2020 to 382.2 million views in 2021.
Across its multilingual digital platforms the AFC saw a 31% rise from 15.4 million in 2020 to 20.1 million new followers in 2021, with the AFC’s Instagram accounts registering a massive 237% year-on-year increase.
The confederation’s redesigned website was launched in September (the-AFC.com) with the aim of facilitating greater flexibility for ‘fan first’ content, in particular around the AFC’s competitions. The website has seen a 15.2% year-on-year increase, with 63 million page views.
The digital numbers were presented to a meeting of the AFC Media and Communications Committee that, among other issues, was reviewing the first year of the AFC Social Media Strategy for the period from 2021 to 2024.
With the Asian Cup now building towards the China 2023 championship, the committee noted “the ever-growing spirit of partnership between the AFC – LOC Editorial Board for the AFC Asian Cup China 2023, which worked in close collaboration to successfully deliver several milestones, including the tournament’s logo launch last month.”
The committee also reconfirmed its commitment to the AFC Communications Workshops, with member associations from the ASEAN Zone the first to benefit from its restart.
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