November 10 – Real Madrid and Adobe have teamed up in a new sponsorship deal that will see the computer software giant deliver personalised content to the club’s fans.
The Spanish club said that the partnership aims to offer fans premium sports-immersive entertainment experiences, using Adobe Experience Cloud to connect them both online and offline.
“The experience of our fans comes first, so it was an easy choice to work with Adobe, which is the leader in customer experience,” said Real Madrid CTO Michael Sutherland. “The next generation of fans Global are creators at the heart and DNA of Adobe and its comprehensive capabilities enable us to realize our vision of a global community that will engage with our expanded digital commerce ecosystem.”
With the new sponsorship deal, Real Madrid wants to accelerate its business reach and drive revenue. The terms and length of the deal were not disclosed.
Using Adobe Experience Cloud, Real Madrid will be able to share personalized content for fans in real time and at scale, accelerating its mission to become a global entertainment brand,” said the president of Adobe International Paul Robson. “Using the exciting excitement that fans enjoy at the stadium and translating it into immersive digital experiences, the club will be able to build even closer connections with its fans around the world.”
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