Man City add 3KEY as new regional partner

November 16 – Manchester City have agreed a new regional partnership with decentralised finance (DeFi) advisory business 3KEY.

3KEY provides portfolio management tools, technology and products which aim to help educate customers and simplify their understanding of the DeFi.

Under the agreement 3KEY and Manchester City will collaborate on a series of content activations and events held within the respective regions, understood in the first instance to cover Korea and Germany.

Ryan S Hodder, chief marketing officer at 3KEY, said: “This partnership enables us to work together to create unique experiences for our clients, our communities and supporters around the world. Through these shared visions to drive change, we look forward to working together to raise awareness of the DeFi industry and take the 3KEY brand to the next level.”

As well as managing clients’ DeFi portfolio, 3KEY employs the use of its proprietary AI system, LYRA (Leverage Yield Risk Analytics) to obtain the best yield in DeFi with the lowest risks possible. An objective of the partnership is to spread and increase the understanding of DeFi to new groups of potential investors.

Stephan Cieplik, Senior Vice President of Global Partnerships Sales, City Football Group, said: “As a global organisation, Manchester City is continually looking for ways to further build the Club’s presence in international markets and we are excited to partner with 3KEY in their journey to simplify the decentralised finance (DeFi) trading analysis user experience through the power of football to engage with our fans with a range of content and activations.”

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