December 23 – Germany’s Bundesliga International has extended its agreement with Sportradar for a further five years.
Sportradar is the official provider of betting and streaming services for the Bundesliga and Bundesliga 2 internationally
The deal, which excludes the US and DACH regions, runs until the end of the 2025-26 season, and will see Sportradar sublicence the rights for moving images from the two leagues to its network of sportsbook operators.
As part of the agreement, Sportradar will to continue to collect and distribute live match data.
Robert Klein, Bundesliga International CEO said: “This is a long-term and trusted partnership, built up over many years and with a shared vision for excellence. We see this extension with Sportradar as a blend of working with established partners to create innovative opportunities and products.”
Sportradar is expanding its content for bookmakers with a range of tools that will enhance the way fans experience and interact with the Bundesliga. This includes provision of video clips through the Live Video Notification solution, an AI-driven sports video technology that delivers rich media content direct to fans’ mobile phones via an instantaneous push notification.
Sportradar will also provide its Virtual Sports Bundesliga, an AI driven virtual sports gaming solution that integrates real match video highlights from 3,500 Bundesliga archive matches to create an interactive gaming experience for fans. Sportradar specialist data operators have edited 10 years’ worth of video content into dynamic event clips such as players entering the pitch, scoring goals or stepping up to take a penalty.
Ed Blonk, Chief Commercial Officer, Sportradar said: “These rights remain an important part of our portfolio and we’re excited to embark on the next phase of the relationship, using our market leading technologies developed specifically for the world of sport to help Bundesliga International develop new and exciting ways to engage fans around the world.”
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