February 4 – Digital learning solutions provider Extramarks has become a regional partner of Arsenal in India, South Africa, Indonesia, and the Middle East.
The agreement “will enable Extramarks to combine football and education to drive awareness of its offerings, attract new-age learners and promote access to ‘Complete Learning Solutions’ for their holistic learning and development,” said an Arsenal press release.
Described as a multi-year collaboration, Extramarks will activate grassroots-level learning programmes, football workshops, meet and greets with the players, and other exclusive competitions and experiences.
The deal will give Extramarks a range of digital, social, and logistical assets, including Arsenal imagery, club-certified coaches, and access to the club’s London Colney Training Centre.
Juliet Slot, Chief Commercial Officer, Arsenal, said: “Extramarks is doing brilliant work around the world to make learning more accessible and exciting for young people. Arsenal have millions of followers globally, and we’re delighted to team up with Extramarks to help them reach and engage a new audience with new learning opportunities.”
Extramarks will use the partnership to reinforce its revamped brand identity and learning solutions for in-school and at-home learning. The two partners have also committed to explore further opportunities to showcase how football and education together can motivate schools and learners.
Arpit Agarwal, Vice President-Marketing, Extramarks Education, added, “Football is an attractive avenue for fast-paced brands like Extramarks to increase awareness. With a committed fan base in India, the partnership with Arsenal will drive awareness and demonstrate our offerings to a larger audience with a favorable attitude towards digital learning.”
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