Liverpool opens small business horizons with Vista deal

February 4 – Premier League Liverpool FC have signed a multi-year agreement with Vista who become the club’s Official Small Business Design & Marketing partner.

Founded in 1995, Vista works with millions of small businesses worldwide, including over 1.5 million in the UK. The brand encompasses VistaPrint, 99designs by Vista and VistaCreate. It is their first sports partnership in the UK.

As part of its activation Vista will develop programmes that celebrate small businesses in the global Liverpool community and integrate them into team platforms, including digital and social media content, in-stadium activation, and promotion,

A number of small businesses will be chosen and given ‘hero’ status at a selected match at Anfield.

Drew Crisp, SVP Digital of Liverpool Football Club said: “This is an exciting partnership that at the start will support small businesses in Liverpool, which in return will shape stronger communities in this city for a brighter future.

“The past two years has been tough for some businesses and this idea from Vista will be a huge opportunity for deserving small businesses to see their name in the lights at Anfield. Each will be given a global platform to tell everyone about their business and amplify their messaging.”

No value was given for the partnership.

Emily Shirley, General Manager of Vista UK & Ireland said: “A city’s football team and small business community are the lifeblood of what makes it special, so we are thrilled to be partnering with such a team and city as iconic as Liverpool. Through LFC’s huge fan base, incredible talent, and community ties, we are excited to use this platform to celebrate the UK’s entrepreneurial heroes and provide the support they need to succeed.”

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