February 10 – Online bookmaker Betway has again expanded its international football marketing footprint with its first sponsorship deals in Chile, signing up five clubs in the Chilean First Division.
The initial two-year agreements will see Betway branding on first team jits and training kits of Union La Calera, Coquimbo Unido, Everton, Audax Italiano and Deportivo Ñublense.
“The deals give us a great opportunity to showcase our products through the extensive list of both branding and activation rights that are included. We’re looking forward to working closely with each of our new five partnered clubs off the pitch, and we wish them all success on the pitch this season and beyond,” said Anthony Werkman, CEO of Betway.
As well as kit, Betway will also be visible on the perimeter boards at each of the clubs’ stadiums and training facilities, with its logo also on media backdrops.
Betway said it will also work with each club in to boost customer and fan experience, including the creation of exclusive content on websites and across all social media platforms.
At the end of last year Betway secured their first sponsorship in France with Toulouse having earlier in the season expanded in Germany and Spain.
Last week Betway became a development partner of the Ghana Women’s Premier League in a collaboration that sees Betway both support the teams and help expand the league, including provision of a season-long mentorship programme with local and international resources for officials of the clubs under the management of Betway Ghana.
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