February 22 – Social media network LinkedIn has signed up for the Women’s EURO England 2022 as a national sponsor.
LinkedIn sponsorship activation will be based around how the platform and its community can support and empower women, spotlighting the game’s female stars as it commits to the tagline to ‘make work work for women’.
LinkedIn joins existing sponsors The LEGO Group, Pandora and Starling Bank.
Ngaire Moyes, vice president, communications and brand, international at LinkedIn said: “At LinkedIn we’re championing a gender equal world that’s diverse and inclusive… The tournament is set to be a landmark event that will provide professional female footballers with a platform to showcase their remarkable talent and achievements. Off the field, we’re increasingly seeing sports professionals use LinkedIn to share interesting stories and insights into their careers, and we know how powerful they can be to encourage and inspire others.”
No value was given for the sponsorship of what will be the biggest European women’s sporting event in history, and will be played July 6-31.
Guy-Laurent Epstein, director of marketing at UEFA, said: “The addition of this major brand further enhances what is already an extremely strong roster of commercial sponsors associated with the competition. This collaboration offers significant opportunities to further promote the competition through their platform and bring it to new audiences.”
Euro 2022 will be played across nine venues in England: Brighton & Hove (Brighton & Hove Community Stadium); London (Brentford Community Stadium & Wembley Stadium – final only); Manchester (Manchester City Academy Stadium); Milton Keynes (Stadium MK); Rotherham (New York Stadium); Sheffield (Bramall Lane); Southampton (St Mary’s Stadium); Trafford (Old Trafford – opening game), and Wigan & Leigh (Leigh Sports Village).
Tournament organiser have today launched tournament the ‘Inspired By England 2022’ Instagram channel that will become a content platform created by fans, sponsors, partners and community groups in the build up to the tournament.
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