February 23 – MLS side have unveiled blockchain business XDC Network as the club’s new shirt sponsor in a three-year partnership.
It is the first major sports sponsorship by a blockchain technology provider with a professional sports team in the US.
XDC Network’s logo will be on the front of both home and away kits, as well as training wear beginning this weekend with the kick off of the 2022 MLS season.
XDC Network will be designated the Official Blockchain and NFT Marketplace Partner of the club.
At the heart of the deal is a commitment to use the blockchain to build new fan experiences and create a deeper way to engage with the club, as well as gaining blockchain education..
“Our partnership with XDC Network enables us to present more meaningful fan experiences using their cutting edge blockchain technology and create rewarding engagement opportunities for our ever-growing Black-and-Red community,” said Danita Johnson, President of Business Operations for D.C. United.
The deal will see XDC Network launch a DC United Fan Token that will reward fan loyalty as well as create engagement opportunities.
Fans will also be able to buy, sell, trade or interact with NFTs on the XDC Network through a video platform and have the opportunity to learn about blockchain technology. Full detail is to be released.
“It’s one thing to build this technology. It’s another thing, however, to see it being used throughout mainstream markets and by recognizable legacy brands. This partnership is about bringing the value of blockchain to the D.C. United fanbase to elevate their experience, drive deeper engagement, and connect the growing crypto ecosystem to the club,” said Billy Sebell, Executive Director of XDC Foundation.
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