February 24 – Bayern Munich have opened an office in the Thai capital Bangkok in a bid to deepen their roots into the Asian market.
The Thai capital is a hub for the Southeast Asia region, which the German side plan to develop as their next focus market outside of Germany after the US and China. In 2014, Bayern established an office in New York followed by an outpost in Shanghai in 2017.
“FC Bayern intends to use its local office to intensify direct contact with people who love football, to develop partnerships and to expand existing partnerships for the promotion of youth football,” said Bayern in a statement.
The new office in Bangkok will be tasked with building Bayern’s fan base and opening up commercial opportunities. As far back as 2000, the German giants played a friendly against the Thai national team.
“We are very much looking forward to many joint projects with the millions of football-loving supporters in the region of Southeast Asia,” said Bayern Munich chief executive Oliver Kahn.
Maximilian Haschke, who will lead the Bangkok office, added: “We will exploit all opportunities to expand FC Bayern’s presence, strengthen our partnerships and support the young players in the region with our footballing programmes. All this will be done through continuous and direct dialogue with our terrific Asian fan community.”
Contact the writer if this story at moc.l1714798137labto1714798137ofdlr1714798137owedi1714798137sni@n1714798137osloh1714798137cin.l1714798137uap1714798137