March 7 – Sports leisurewear and kit supplier Puma took a deeper step into the business of supplying official match balls with a deal with Serie A to become the league’s technical partner from the start of the 2022/23 season.
Expanding a deal with Puma that has seen them as the official ball supplier of the women’s game since 2019, the agreement will end Serie A’s relationship with Nike that began with the 2014-15 season.
Puma will be the official match ball provider for all games in Serie A, Primavera 1 competitions, the Coppa Italia, Supercoppa and eSerie A competitions. Puma ois the kit supplier of AC Milan and US Sassuolo.
No value was given for the deal that was described as long term. Puma are the match ball supplier for Spain’s LaLiga and started supplying the English Football League at the start of this season. Puma also have just started a three-year deal with the Malaysian Football League.
Lega Serie A CEO Luigi De Siervo said: “The link with a brand of international recognition such as Puma demonstrates the importance and reputation of Lega Serie A at a global level and offers a greater level of visibility for our brand. By choosing PUMA we will guarantee both the highest technical standards for all our competitions and a style in line with the fashion trends of the young generations.
“This agreement also guarantees continuity in the centralised marketing operations of the Lega Serie A and confirms the willingness of the Clubs to work together for the enhancement of our product.”
Puma said it will amplify its marketing activation via its “Faster Football platform that focusses on performance, innovation and culture.”
Manolo Schuermann, Head of Sports Marketing Teamsport. “The partnership gives Puma the platform to promote the brand in one of the world’s elite football leagues and will be rooted in collaboration and ambition. This mindset will allow us to produce great product, storytelling and commercial campaigns.
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