March 15 – LaLiga’s Real Betis Balompié has signed a deal with Volvo to become one of the club’s main sponsors.
The deal will see the two Volvo dealerships in Seville promoted across all the club’s media channels with main advertising spots, hospitality and events, as well as special promotion and content on Real Betis digital and social networks.
Volvo will provide the squad with a fleet of vehicleswith the hybrid and plug-in hybrid models being a focus.
Real Betis has championed sustainability via its programme Forever Green. Volvo has joined this platform, which aims to use football to help reduce the impact of climate change.
In 2017, Volvo committed to progressively abandon combustion engines and to electrify their entire car range. In 2019, all Volvo models have an option for plug-in hybrid. Currently, the models XC40 and C40 are available as pure electric. The company has also committed to reducing, by 2025, 40% of its CO2 emissions compared to 2018 across their chain of production and distribution.
Real Betis Balompié general business manager, Ramón Alarcón, said: “At Real Betis we are really proud to join our brand to Volvo, one of the referents in the automobile sector in the world. We also do it by making a bid on sustainable mobility with the hybrid and plug-in hybrid models. Our platform Forever Green has been one of the main reasons why Volvo decided to walk this way with Real Betis and we are very satisfied by that.”
Contact the writer of this story at email@example.com