March 24 – FIFA has added Indian education technology provider BYJU’S as an official sponsor of the Qatar 2022 World Cup.
Named after its founder and CEO Byju Raveendran, BYJU’S provides personalised educational content and products via offices in 21 countries and a presence in 120.
“It is a matter of pride for us to represent India on such a prestigious global stage and champion the integration of education and sport. Sport is a big part of life and brings together people across the world. Just as football inspires billions, we at BYJU’S hope to inspire the love of learning in every child’s life through this partnership,” said Raveendran.
BYJU’S will have rights to use the World Cup 2022 marks, emblem and assets, and will activate through content with educational messages as part of a wider multifaceted activation plan.
No value was given for the deal which sees BYJU’s join Crypto.com (also announced this week) as the seventh Qatar 2022 sponsorship partner alongside Vivo, Hisense, McDonald’s, Budweiser and Mengniu.
“FIFA is dedicated to harnessing the power of football towards the goal of enacting positive societal change. We’re delighted to be partnered with a company like BYJU’S, which is also engaging communities and empowering young people wherever they may be in the world,” said Kay Madati, FIFA’s Chief Commercial Officer.
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