Serie A links with WSC to deliver real-time clips to its social and digital platforms

May 9 – Serie A has further embraced new sports video technology via a three-year deal with WSC Sports that will create real-time highlights.

The fully automated WSC system uses AI machine learning technology to analyse actions as they happen, indexing, cropping, and applying graphics to videos.

The clips are then automatically distributed in real-time. Serie A will initially publish the match highlights across across the league’s social media channels and other digital properties worldwide.

The content will also be made available to clubs for their social media channels.

It will be a significant increase in match content on these channels.

Lorenzo Dallari, Editorial & Social Director of Lega Serie A, said: “Thanks to this agreement, we’re able to continue the development plan for our social and digital platforms, which have now surpassed a total of 21 million fans who follow us regularly. In particular, Lega Serie A’s YouTube channel alone has recently reached 8 million subscribers… We are confident that in collaboration with WSC Sports we will be able to provide fans with increasingly engaging and innovative content, and to all 20 clubs in Lega Serie A, a cutting-edge product to expand their social media offering.”

The WSC system will be deployed across all Serie A, Supercoppa Frecciarossa, and Coppa Italia Frecciarossa matches.

“This partnership enables Serie A fans to be able to consume match content as soon as it happens on any device. We look forward to working together to push the boundaries of how content can connect fans with the teams and players they love,” said Ben Mirvis, Business Development at WSC Sports.

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