May 24 – The Women’s EURO 2022 to be hosted in England this summer is projected to generate £54 million in economic activity for the host cities, according to an impact report released by UEFA and the tournament organisers.
The report from EY anticipates 96,000 international attendees throughout the tournament from 95 territories while a further broadcast audience of 250 million across 95 territories is forecast.
The tournament will hosted across the nine cities and towns of Brighton & Hove, London, Manchester, Milton Keynes, Rotherham, Sheffield, Southampton, Trafford and Wigan & Leigh.
There are more than 500,000 opportunities for women and girls to participate and engage with football through legacy groups in the Host Cities, said the tournament organisers.
Baroness Sue Campbell, EURO 2022 Board Member and Director of Women’s Football, The FA, said: “With less than 50 days to go until the Tournament gets underway, this report highlights what we can achieve … Our aim is twofold: to deliver a record-breaking tournament and to leave a tangible legacy to grow the women’s game. By inspiring fans at home and abroad, and by committing to provide playing opportunities to girls in every school and club across the country, I am confident we can deliver on both aims.”
Ticket sales for the tournament are on track to double the attendance of EURO 2017 in the Netherlands that welcomed just over 240,000 fans. The report finds that 51% of football fans plan to attend or watch the games.
Organisers say that tickets are still available for matches at most venues.
UEFA’s chief of women’s football Nadine Kessler said, “UEFA Women’s EURO 2022 has a unique chance to be a catalyst for change locally, nationally, across Europe and beyond. The tournament and our collective ambition will positively impact local economies and tourism, people and communities and the global visibility of the women’s game, whilst providing valuable inspiration for the future.”
Contact the writer of this story at moc.l1714333079labto1714333079ofdlr1714333079owedi1714333079sni@n1714333079osloh1714333079cin.l1714333079uap1714333079