June 28 – Bournemouth, back in the Premier League after two seasons in the Championship, have unveiled online bookmaker Dafabet as the club’s principal partner and front-of-shirt sponsor.
While the trend in the Premier League has been for club’s to seek alternatives to high-paying betting sponsors on the front of their shirts, Bournemouth qualified their announcement saying that “Dafabet will feature on the front of the men’s playing shirts in an important part of the club’s commercial goals of maximising revenue in the Premier League.”
The club said that Dafabet will make a financial donation to the club’s Community Sports Trust to support projects that help get adults into work.
Dafabet is the main sponsor of Scotland’s Celtic and has previously had Premier League presence with Aston Villa and Everton.
The two-season deal will see Dafabet replace MSP Capital on the front of Bournemouth’s shirt. The financial services firm, based locally, will however remain a partner of the club, shifting sponsorship to the team’s training kit.
No value was given for the deal.
Bournemouth commercial director Rob Mitchell said: “Signing this partnership with Dafabet is extremely important in providing us with crucial revenue as a football club.
“The revenue will enable us to help with our club objectives of being competitive in the Premier League and our commercial goals that come with promotion.
Emphasising working with the club’s community sports trust, John Cruces, Head of Sponsorships at Dafabet said: “We’re very happy to announce the partnership and send congratulations to all at the club on the return to the Premier League. It’s no surprise to anyone, it’s the most watched league in football – so being on the front of the shirt gives us excellent branding worldwide.
“As with all our partners we will work closely with the club’s community sports trust, ensuring we support relevant fundraising events and offer tickets to all matches throughout the season.”
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